Find the sales story
Pull out the decisions, turning points, beliefs, and customer moments that make the founder worth listening to.
Build the Founder Story System That Turns Content Into Sales
For founder-led brands doing $500K+ a year. We turn the founder’s lived experience, point of view, and proof into a repeatable content system built to create demand.
2M+views · Presto Dry Cleaners
451%sales growth · Jammy’s
250%sales growth · Eltwine
Not more content. A story system your brand can keep using.
We build the strategic layer between the founder’s experience and the content your team publishes.
Build the ARC
Connect each story to a clear commercial point so the content earns attention and moves the right buyer closer.
Create the repeatable system
Give the team a practical way to capture, develop, and publish founder-led stories without flattening the founder’s voice.
You do not have a content problem. You have a story-selection problem.
You already have the raw material: decisions, mistakes, turning points, customer stories, and a point of view shaped by building the business.
But when the team starts with “What should we post?”, the result is often polished, disconnected content that could have come from anyone.
Story ARC gives us a way to choose the right story, shape it around a commercial point, and keep the founder’s voice intact. I work directly with you and your team to build that layer.
Apply to Work With MichelleA clear fit makes the work stronger.
This is for
- Founder-led brands doing $500K+/year
- Founders willing to be visible and involved
- Brands already publishing short-form content
- Teams that want content tied to measurable sales
Not for
- Pre-revenue or idea-stage businesses
- Crypto, dropshipping, or “make money online” offers
- Founders who do not want to be the face
- People looking for cheap, outsourced content volume
What happens when the story starts doing its job.
Presto Dry Cleaners: 2M+ views, 35,000 new followers, national TV feature.
Result after implementing the Story ARC founder storytelling system.
Jammy’s: 451% increase in total sales; 80+ retail stores; 2 major supermarkets.
Result after implementing the Story ARC founder storytelling system.
Eltwine: 250% sales growth; 445,000+ views; 16.1K to 25.5K followers.
Result after implementing the Story ARC founder storytelling system.
Frequently asked questions
Is this for me if I already have a marketing or content team?
Yes. The work gives your team a stronger strategic source to create from. We build around the founder’s real stories and point of view, then make that thinking usable by the people responsible for publishing.
Do I need to be posting already?
This is designed for brands already publishing short-form content, but not seeing a clear connection between that activity and sales. It is not a starting-from-zero social media course.
Is this done for me or done with me?
Both options are available. Depending on the right fit, we can work directly with you and your team, or provide done-for-you strategy, content development, and production. In either model, the founder stays involved because your lived experience, point of view, and proof are the source material.
Why is the $500K+ revenue threshold important?
The system works best when there is already a real business, customer proof, and an offer worth creating demand for. If you are still validating the business itself, this is not the right next step yet.
What kind of support will I be applying for?
The application looks at your business, content, team, goals, timeline, and investment readiness. Your answers help us point you toward the most useful level of Story ARC support rather than forcing every founder into the same offer.
What happens after I apply?
Michelle and the Story ARC team review your answers privately. If there is a fit, the following page will show you the most useful next step for your current stage.
Your answers are reviewed privately by the Story ARC team.