Apply
Tell us about your business, content, team, and what you want the story to do.
A focused first step with Michelle
Map Your 12 Founder Story Episodes in 7 Days So Your Content Finally Drives Sales.
For founder-led consumer brands already posting short-form but not seeing sales. In one focused intensive, we map the 12 episodes your team can film immediately.
Apply for a 12-Episode Mapping IntensiveApplying is free.
If you’re accepted, you’ll receive a private link to pay $197 and book your Mapping Intensive.
Your $197 is credited toward future Story ARC™ work if we continue.
2M+views · Presto Dry Cleaners
451%sales growth · Jammy’s
250%sales growth · Eltwine
The intensive
A working session with a clear deliverable.
This is not a fee for permission to talk. Michelle reviews your brand and content before the call, identifies the strongest strategic opportunities, and brings a focused Story ARC™ direction into the room.
Intensive fee: $197
- A custom 12-episode Story ARC™ map for your strongest founder stories
- A simple 6-week publishing plan so your team knows what to post when
- Deep teardown of your current brand and content
- Diagnosis of what is weakening trust and demand
- Live review call with Michelle
- Your $197 credited toward future Story ARC™ work if we continue
The guarantee
If I do not believe I can meaningfully help, you get your $197 back.
How it works
If you’re a fit, reserve your $197 slot
You’ll receive a private link to pay $197 and book your 60–90 minute Mapping Intensive. No obligation beyond this session.
Review the work together
You receive the teardown, diagnosis, custom 12-episode Story ARC™ map, and live call. If we both want to continue, your $197 is credited toward future Story ARC™ work.
Fit
Built for founders with a real business and real proof.
This is for
- Founder-led brands doing $500K+/year
- Founders willing to be visible and involved
- Brands already publishing short-form content
- Teams that want content tied to measurable sales
Not for
- Pre-revenue or idea-stage businesses
- Crypto, dropshipping, or “make money online” offers
- Founders who do not want to be the face
- People looking for cheap, outsourced content volume
The system in practice
What happens when the story starts doing its job.
Presto Dry Cleaners: 2M+ views, 35,000 new followers, national TV feature.
Result after implementing The Story ARC™ founder storytelling system.
Jammy’s: 451% increase in total sales; 80+ retail stores; 2 major supermarkets.
Result after implementing The Story ARC™ founder storytelling system.
Eltwine: 250% sales growth; 445,000+ views; 16.1K to 25.5K followers.
Result after implementing The Story ARC™ founder storytelling system.
Frequently asked questions
What does the $197 intensive include?
A review of your current brand and content, a diagnosis of the gaps weakening trust and demand, a custom Story ARC™ map, and a live review call with Michelle.
Why is the intensive paid?
The intensive is a standalone piece of strategic work, not a discovery call. Michelle reviews your material before the call and arrives with a teardown and direction you can use whether or not we continue together.
Is the $197 credited if we continue?
Yes. If we both decide ongoing Story ARC™ support is the right next step, the full $197 is credited toward that work.
What is the guarantee?
If Michelle reviews your business and does not believe she can meaningfully help, your $197 is refunded.
Can I apply if I already have a marketing or content team?
Yes. The intensive can give your team a stronger strategic source to create from while keeping the founder’s point of view and proof intact.
What happens after I apply?
Michelle and The Story ARC™ team review your answers privately. If you are a fit, you will be invited to purchase the $197 intensive and book your live review call.
Paid 12-Episode Mapping Intensive – $197
Apply below. If you’re accepted, the next step is the paid 12-Episode Story ARC™ Mapping Intensive, including the teardown, custom map, and live review call described above.
Your answers are reviewed privately by The Story ARC™ team.